Rise in petrol prices took up 9% to 13% space in various newspapers, and Pegasus was given 8% to 10% of the news space
New Delhi: ICCPL, the leading PR & Communication consultancy firm from India, and an in-house developed research team under the name of IBRF came out with the report, which concentrated on the newsmakers for the month of July. The report highlights that the health news coverage that found 23-45% space last month got only a maximum of 23% news share in the month of July 2021. The month saw developments that shared space with COVID, including petrol prices and Pegasus. The rise in petrol prices took up 9% to 13% space in various newspapers, and Pegasus was given 8% to 10% of the news space.
Based on an extensive study of the major English and Hindi-language newspapers, the report showcased that the maximum coverage to COVID-19 was given by Times of India (25%) followed by Hindustan Times (23%) and Indian Express (22%). The focus of the report was understand the month-wise shift in news coverage from being engrossed with COVID-19 last month where the space given to the subject was between 23% to 45% to giving equal importance to other aspects.
In the month of July, the nation woke up to high decibel spy allegations, Pegasus, that took the media by storm. Almost all the national dailies covered the issue with the maximum space given by the Times of India, The Hindustan Times, and The Hindu with all of them given it 10% of the space; The India Express and Dainik Jagran gave around 9% of the total news space to Pegasus.
Another topic of July was the increase in petrol prices, which affected almost every Indian across various states. The media houses, too, gave due importance to maintaining the flow of information about the petrol prices. Amar Ujala gave the maximum space of 13% to the issue, followed by 12% by Dainik Jagran, The Indian Express, and Hindustan Times.
The report also brings out an interesting fact that the hot topics of education and farmers’ protest saw lesser space being given compared to Q2 2021. The real estate sector, which is becoming the talk of the town after people are showing interest in real estate assets in the post-pandemic scenario, got only about 5% space in major English and Hindi language dailies.
“The month has been a phenomenal time from a news point as the organizations focused on various topics. The bifurcation of the news space was observed to be more in sync with the importance of a particular issue. We also noticed that some burning issues died down this month, including the farmers’ issue and education. Our effort is to provide a comprehensive insight into the work of the news world that will help the communications experts to plan strategies effectively”, says Kartik, the research head for IBRF Global – International Brand & Research Forum.